A commercially focused, creative and strategic marketing leader, with a proven track record of driving profitable business growth through the development of people, brands and innovation.

Her career experience spans the following areas: -

Marketing Strategy – Developing data and insight-led marketing strategies that deliver business objectives & brand growth.

Innovation Strategy - Identifying white-space opportunities and leveraging consumer insights to drive successful product launches and category expansion.

Marketing Research & Insight – Using research & data to uncover insights to inform strategic decision-making

Marketing Leadership – Assessing marketing capability, developing talent and building high performing teams.

Emma has 20+ years commercial marketing experience, is CIM qualified and a past winner of the CIM Northern Marketer of the Year. Her experience spans both Blue Chip FMCG & SME/challenger brands, where she has been responsible for the development and growth of owned and licensed household name brands in the UK & Internationally. Emma’s approach is strategic, pragmatic and tailored to the client’s specific needs.